Good information is always the foundation of good planning, and its use reduces the risks inherent with decision-making. Whether market information is used for understanding customer needs or competitive analysis, we offer a variety of marketing research services to give companies like yours solid data and in-depth analysis on which to base important marketing decisions. The following is a sample of some of the methodologies and research tools that we employ.
Methodologies include:
Ford was technically right when he said if he asked consumers what they wanted they would have said a faster horse. However, if he asked about reliability, maintenance, comfort of ride, etc., then a mechanized horse would have been preferred. Therefore asking the right questions is critical.
In-depth interviews
In-depth telephone (or in person) interviews are conducted by seasoned MBAs to identify and understand complex marketing, competitor and channel issues. Our method is a cost-effective approach for gaining perspectives from purchasing managers to CEOs.
Secondary research
We perform extensive searches of public and private databases and other relevant resources to obtain reliable and recent information in a cost-effective manner. Some of our information sources include: Lexis-Nexis, ABI, D&B, Academic databases and specialized research databases.
Telephone surveys
Our partners provide high quality survey implementation (using Computer Aided Telephone Interviewing) at some of the lowest costs available anywhere in the United States.
Focus groups
We have over 10 years of experience in conducting focus groups for both business-to-business and consumer products and services.
Internet surveys
Although there are many issues with Internet surveys, there are various circumstances where it is desirable to use the Internet to gather data.
We will design, program and implement a survey so that it is seamlessly integrated with your website. The data will reside on our host so that you can see reports and the status of the respondents 24 hours a day, seven days a week.
In addition, we have access to over 100,000 Internet users who have agreed to participate in consumer or business-to-business panels.
Advanced statistical analysis
We perform advanced statistical analysis for measuring price, market share, forecasting, etc. using advanced analytic tools such as SPSS or SAS. Some of the specific analysis that we have conducted over the years includes: conjoint analysis, factor analysis, cluster analysis, multivariate regression, trend analysis, discriminant analysis, econometric modeling and other relevant tools.
Knowledge management tools
Internal data frequently provides an understanding of the marketplace when proper analytic tools are applied to internal customer data. Some of the analytic tools that we use include customer mapping, sales territory analysis and sales analysis by customer type.
