Pricing Analysis


There are a variety of models for pricing depending on where the product is in the product launch process.

We have devised a proprietary choice based model, MarketChoice Conjoint™ that predicts market share for a given price (thereby allowing client to optimize profits). The choices follow an experimental design (in terms of number and sequence), but to the survey taker they are incredibly simple and do not allow for “gaming”. An example of a question is below (approximately 10 questions with similar construction would be asked).

Questions for Conjoint (Choice Based) Analysis

comparison model